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Paid Media Course

Master Paid Media Advertising with Our Expert-Led Course

Master Paid Media Advertising and Management with our expert-led course. Learn to optimize campaigns on Google Ads, Facebook Ads, Instagram, and LinkedIn. Build effective strategies and gain practical experience to elevate your digital marketing skills and career.

Bestseller 4.9
digital marketing institute

What you'll learn

  • Paid Media Fundamentals
  • Google Ads Mastery
  • Social Media Advertising
  • Targeting and Audience Segmentation
  • Budgeting and Bidding Strategies
  • Ad Creation and Optimization
  • Analytics and Reporting
  • Advanced Techniques

Course Highlights

Course Duration

02 Months (Monday to Friday, 1 Hour per Day)

Expert-Led Training

Learn from professionals

Placement Support

100% placement support

Professional Certifications

Earn certificates

Course Content

  • Overview of Paid Media in Digital Marketing
  • Key Paid Media Channels and Their Benefits
  • Setting Objectives and KPIs for Paid Media Campaigns

  • Creating and Managing Google Ads Campaigns
  • Keyword Research and Ad Group Structuring
  • Writing Effective Ad Copy and Crafting Landing Pages
  • Google Ads Bidding Strategies and Budget Management

  • Facebook Ads: Campaign Setup, Targeting, and Optimization
  • Instagram Ads: Creative Formats and Audience Engagement
  • LinkedIn Ads: B2B Strategies and Lead Generation
  • Twitter Ads: Promoted Tweets and Trends

  • Understanding Display Advertising and Its Formats
  • Introduction to Programmatic Buying and Real-Time Bidding
  • Setting Up Display Ad Campaigns and Creative Best Practices

  • Techniques for Audience Segmentation
  • Behavioral and Demographic Targeting Strategies
  • Retargeting and Remarketing Techniques

  • Using Analytics Tools to Track Campaign Performance
  • Analyzing Data to Optimize Ad Spend and Improve Results
  • A/B Testing and Conversion Rate Optimization

  • Basic understanding of digital marketing principles is recommended.
  • A computer with internet access for online learning and project work.
  • A keen interest in learning about paid advertising strategies and tools.

Requirements

  • No Paid Media experience needed - I'll teach you everything you need to know
  • A computer with access to the internet
  • No paid software required
  • I'll walk you through, step-by-step how to get all the software installed and set up

Enrollment Form!