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Facebook Marketing

Facebook Marketing with Veenavani Institute

Unlock the Power of Social Media to Grow Your Brand
Facebook remains one of the most powerful platforms for businesses to connect with their audience, build brand awareness, and drive sales. At Veenavani Institute, our Facebook Marketing course is designed to teach you the strategies and techniques needed to harness the full potential of Facebook for your business. Whether you're a business owner, marketer, or aspiring social media professional, this course will equip you with the skills to create effective campaigns, engage your audience, and achieve measurable results on Facebook.

What you'll learn

  • The fundamentals of Facebook marketing
  • How to set up and optimize a Facebook Business Page.
  • Strategies for creating engaging content that resonates with your target audience.
  • Techniques for running successful Facebook ad campaigns.
  • How to analyze Facebook Insights and Ads Manager data to refine your strategy.
  • Best practices for audience targeting, segmentation, and retargeting.

Course Highlights

Course Duration

2 Months (Monday to Friday, 1 Hour per Day)

Expert Instructors

live projects, ad creation, and campaign management.

Placement Support

100% placement support

Professional Certifications

Earn certificates

Course Content

  • Overview of Facebook's Role in Digital Marketing
  • Understanding Facebook’s Algorithm and Key Features

  • Creating and Optimizing Your Business Profile
  • Designing an Engaging Cover and Profile Image
  • Adding and Organizing Business Information

  • Developing a Content Calendar
  • Creating Posts That Engage and Convert
  • Leveraging Facebook Stories and Live Videos

  • Introduction to Facebook Ads Manager
  • Setting Up Ad Campaigns: Objectives, Budget, and Bidding
  • Designing Ad Creative and Writing Compelling Copy
  • Audience Targeting, Segmentation, and Retargeting

  • Understanding Facebook Insights and Analytics
  • Tracking Ad Performance with Facebook Ads Manager
  • A/B Testing and Optimizing Ad Campaigns

  • Utilizing Facebook Pixel for Retargeting
  • Integrating Facebook Marketing with Other Digital Channels
  • Staying Updated with Facebook’s Latest Features and Policies

Requirements

  • Basic understanding of digital marketing and social media concepts.
  • A computer with access to the internet
  • A Facebook Business Page or willingness to create one for practice.

Enrollment Form!